SEO (Search Engine Optimization) is the process of improving or optimizing a website so that it is found and ranked on search engines. Let’s say for example that you are searching for “Thailand Hotels” or “Thailand SEO“. How does the search engine decide which ten sites appear on the first page of results? Search engines (like Google, Yahoo and Bing) use a complex series of algorithms to rank which websites are found for specific search terms. The exact process is a well guarded secret by the Search Engines, but they give away just enough so we know which sites they love and which ones they don’t.